[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.alvako.cz\/nezapominejte-na-kvalitu\/#Article","mainEntityOfPage":"https:\/\/www.alvako.cz\/nezapominejte-na-kvalitu\/","headline":"Nezapom\u00ednejte na kvalitu","name":"Nezapom\u00ednejte na kvalitu","description":"Pokud m\u00e1 n\u00e9st internetov\u00e1 str\u00e1nka n\u011bjak\u00e9 informace ur\u010den\u00e9 ostatn\u00edm u\u017eivatel\u016fm t\u00e9to glob\u00e1ln\u00ed s\u00edt\u011b, nevysta\u010d\u00ed si logicky jenom s n\u011bjak\u00fdmi t\u011bmi l\u00edbiv\u00fdmi obr\u00e1zky, grafy a \u010d\u00edsly. Zapot\u0159eb\u00ed jsou tu zcela logicky i texty, kter\u00fdmi lze nejl\u00e9pe vystihnout jakoukoliv my\u0161lenku. Ov\u0161em aby byla ona my\u0161lenka vyj\u00e1d\u0159ena pro publikum p\u0159ijateln\u00fdm zp\u016fsobem, mus\u00ed onen","datePublished":"2019-06-12","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.alvako.cz\/author\/#Person","name":"","url":"https:\/\/www.alvako.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c36ac855b1ee9cce96e09824fb5426d6eaccd04233fbf51e04e067ccd1b5fe13?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"alvako.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.alvako.cz\/wp-content\/uploads\/img_a360075_w3539_t1573970524.jpg","url":"https:\/\/www.alvako.cz\/wp-content\/uploads\/img_a360075_w3539_t1573970524.jpg","height":0,"width":0},"url":"https:\/\/www.alvako.cz\/nezapominejte-na-kvalitu\/","about":["Zbo\u017e\u00ed"],"wordCount":438,"articleBody":"       Pokud m\u00e1 n\u00e9st internetov\u00e1 str\u00e1nka n\u011bjak\u00e9 informace ur\u010den\u00e9 ostatn\u00edm u\u017eivatel\u016fm t\u00e9to glob\u00e1ln\u00ed s\u00edt\u011b, nevysta\u010d\u00ed si logicky jenom s n\u011bjak\u00fdmi t\u011bmi l\u00edbiv\u00fdmi obr\u00e1zky, grafy a \u010d\u00edsly. Zapot\u0159eb\u00ed jsou tu zcela logicky i texty, kter\u00fdmi lze nejl\u00e9pe vystihnout jakoukoliv my\u0161lenku. Ov\u0161em aby byla ona my\u0161lenka vyj\u00e1d\u0159ena pro publikum p\u0159ijateln\u00fdm zp\u016fsobem, mus\u00ed onen text spl\u0148ovat p\u0159inejmen\u0161\u00edm minim\u00e1ln\u00ed parametry toho, \u010demu se \u0159\u00edk\u00e1 kvalita. Prost\u011b a dob\u0159e je t\u0159eba m\u00edt na s\u00edti kvalitn\u00ed \u010dl\u00e1nky, m\u00e1-li m\u00edt majitel webu nad\u011bji na to, \u017ee u publika zaboduje. Proto\u017ee n\u011bco, co nem\u00e1 \u017e\u00e1dnou \u00farove\u0148, n\u011bco, co je za\u0161modrchan\u00e9, nesrozumiteln\u00e9 a pln\u00e9 pravopisn\u00fdch chyb, nezaujme, t\u00edm p\u0159\u00edpadn\u00ed n\u00e1v\u0161t\u011bvn\u00edci opovrhnou. A takov\u00e9 opovr\u017een\u00ed znamen\u00e1 ztr\u00e1tu z\u00e1jmu, tedy toho, o\u010d jde v p\u0159\u00edpad\u011b internetov\u00fdch prezentac\u00ed nejv\u00edce. Je tedy v\u00edce ne\u017e logick\u00e9, \u017ee by si m\u011bli majitel\u00e9 str\u00e1nek ps\u00e1t na tyto jen kvalitn\u00ed texty, je\u017e maj\u00ed vysokou \u00farove\u0148. A pokud toho nejsou schopni? Pak by se m\u011bli obr\u00e1tit se \u017e\u00e1dost\u00ed o naps\u00e1n\u00ed na n\u011bkoho, kdo vl\u00e1dne na\u0161\u00ed mate\u0159\u0161tinou l\u00e9pe ne\u017e oni. Ostych tu p\u0159itom nen\u00ed na m\u00edst\u011b. Proto\u017ee odborn\u00edci na psan\u00ed podobn\u00fdch text\u016f sami dob\u0159e v\u011bd\u00ed, \u017ee tvo\u0159it PR \u010dl\u00e1nky nemus\u00ed b\u00fdt \u017e\u00e1dn\u00e1 legrace, v\u011bd\u00ed, \u017ee ne ka\u017ed\u00fd se narodil pro spisovatelskou dr\u00e1hu a ne ka\u017ed\u00fd dos\u00e1hl i kvalitn\u00edho vzd\u011bl\u00e1n\u00ed, co\u017e ho ale nedeklasuje. A proto nen\u00ed ni\u010d\u00edm ostudn\u00fdm, kdy\u017e n\u011bkdo po\u017e\u00e1d\u00e1 o naps\u00e1n\u00ed \u010dl\u00e1nk\u016f pro sv\u016fj web nebo t\u0159eba i text\u016f propaga\u010dn\u00edch copywritery. Tedy ty, pro n\u011b\u017e je psan\u00ed denn\u00edm chlebem, kte\u0159\u00ed tuto \u010dinnost ovl\u00e1daj\u00ed a mohou tak vytvo\u0159it a nab\u00eddnout pr\u00e1v\u011b to, co se po nich \u017e\u00e1d\u00e1. Takov\u00ed profesion\u00e1ln\u00ed auto\u0159i text\u016f mohou nab\u00eddnout v\u0161e, \u010deho je zapot\u0159eb\u00ed. Kvalitn\u00ed texty, je\u017e v\u011bd\u00ed, o \u010dem je \u0159e\u010d, je\u017e jsou po v\u0161ech str\u00e1nk\u00e1ch dokonal\u00e9 a je\u017e lze um\u00edstit i na weby, kter\u00e9 mohou d\u00edky nim zajistit v\u011bt\u0161\u00ed sledovanost toho, \u010demu maj\u00ed poslou\u017eit. A tak je z\u00e1hodno na tuto pomoc s\u00e1zet. Zejm\u00e9na v p\u0159\u00edpad\u011b lid\u00ed, kte\u0159\u00ed nejsou v oboru psan\u00ed pr\u00e1v\u011b siln\u00ed v kramflec\u00edch, ale rad\u011bji nejen t\u011bch.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nezapom\u00ednejte na kvalitu","item":"https:\/\/www.alvako.cz\/nezapominejte-na-kvalitu\/#breadcrumbitem"}]}]